← Free toolsFree website audit checklist · a practical pre-project review
Website audit checklist
for business owners.
Use this checklist before buying a redesign or marketing package. Start with the free website audit tool, then use these human checks for context that HTML alone cannot prove.
01 / CUSTOMER JOURNEYCan the right customer act?
- The first screen says what the business does, who it is for and what to do next.
- Each important service answers fit, process, boundaries and the next step.
- Forms ask only what is needed and explain what happens after submission.
- Phone, email, location and operating details are current and consistent.
02 / SEARCH ACCESSCan search engines reach the right pages?
- Important pages return 200 and have a self-referencing canonical.
- Removed content returns a real 404/410 or redirects to a genuinely equivalent page.
- Robots rules, noindex directives and sitemaps agree.
- Titles and main headings describe distinct page purposes.
03 / PERFORMANCEDoes it stay useful on a slower phone?
- Images use appropriate dimensions and formats.
- Critical content does not wait for unnecessary third-party scripts.
- Layout remains stable as content loads.
- Server errors and slow routes are measured, not guessed.
04 / TRUST & OPERATIONCan the business support its promises?
- Testimonials, case studies, team details and metrics are attributable and permissioned.
- Privacy information matches the data actually collected and retained.
- Someone receives, reviews and follows up on every enquiry.
- Analytics separates visits, enquiries, qualified leads and customers.
Need an evidence-based review?
Send the URL and the business goal.
TechTenstein.
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