A practical pre-project review

Free website audit checklist.

Use this checklist before buying a redesign or marketing package. Start with the automated page audit, then use these human checks for context that HTML alone cannot prove.

01 / CUSTOMER JOURNEY

Can the right customer act?

The first screen says what the business does, who it is for and what to do next.
Each important service answers fit, process, boundaries and the next step.
Forms ask only what is needed and explain what happens after submission.
Phone, email, location and operating details are current and consistent.

02 / SEARCH ACCESS

Can search engines reach the right pages?

Important pages return 200 and have a self-referencing canonical.
Removed content returns a real 404/410 or redirects to a genuinely equivalent page.
Robots rules, noindex directives and sitemaps agree.
Titles and main headings describe distinct page purposes.

03 / PERFORMANCE

Does it stay useful on a slower phone?

Images use appropriate dimensions and formats.
Critical content does not wait for unnecessary third-party scripts.
Layout remains stable as content loads.
Server errors and slow routes are measured, not guessed.

04 / TRUST & OPERATION

Can the business support its promises?

Testimonials, case studies, team details and metrics are attributable and permissioned.
Privacy information matches the data actually collected and retained.
Someone receives, reviews and follows up on every enquiry.
Analytics separates visits, enquiries, qualified leads and customers.

Need an evidence-based review?

Send the URL and the business goal.

TechTenstein can scope a manual technical, content and conversion review. A proposal should name the pages, data access, deliverables and review period before paid work begins.

Request an audit scope ↗